2021-01-08 Communications Committee Meeting Notes

Date

January 8, 2021

Attendees

• Drummond Reed

• David Luchuk

• Dan Gisolfi
• Ajay Madhok
• David Lucatch
• Wenjing Chu
• RJ Reiser
• Daniel Bachenheimer
• Fran RiceA
• Kimberly Linson
• Rebecca Davis-Suskind
• Jim St.Clair
• Will Groah

Goals

• Discuss plans for ToIP webinars, strategic planning, guiding questions and revenue model

Discussion items

Recording

• Link

Presentation

• n/a

Notes

1. Webinars - plan for Q1

• Jim St.Clair proposes that we have a schedule and prepare a backlog of content
• Drummond Reed proposed that we establish a monthly schedule and an editorial calendar
• Ajay Madhok The highest priority is to establish the editorial calendar, and the schedule should follow from that
  • It's okay if we don't start regular webinars until February
  • The highest priorty 
  • We need to discuss how we develop the ToIP brand
  • We need to focus on the value of the content that will be presented at each webinar
• There was a consensus that the editorial calendar is the highest priority
• Ajay Madhok pointed out that the webinar can also be a podcast, and that all of them will form a part of an overall storyline
  
  • This will help develop the editorial calendar
• David Luchuk said we should get out that prospect to all our WGs
• Drummond Reed channeled several discussions he had with Charlie Walton about having webinars, blogs, or papers about current market events, such as the current market focus on a travel/health pass as a verifiable credential.
  • Content that we produce for these types of topical events should be fit in alongside (or anticipated by) the editorial calendar
  • There was agreement that we should be producing topical content and building the reputation of the ToIP Foundation as a media source for information and positions on topics related to digital trust and decentralized digital trust infrastructure
• Dan Gisolfi said that it's important to come up with guidelines around categories and types of acceptable content (so we can avoid vendor pitches)
• Fran Rice asked if there was any particular feedback from the last webinar
  • David Luchuk said that there wasn't any specific feedback from the December webinar on ToIP and Governments
  • The feedback was good, and it inspired at least one ToIP member (Certizen) to do their own conference this month
  • One lesson learned was that it would be wise to always schedule a short prep/test webinar session among the participants
  • Karl Kneis noted how important it was to make sure all ToIP members have input, visibility, and opportunity to participate in comms events
• About the editorial calendar, Drummond Reed asked how it would be developed
  • Ajay Madhok said that he and Will Groah and David Lucatch are meeting mid-next-week to develop an audience profile, story spine, and some examples of suggested content for that calendar

2. Communications Strategy - next steps

• ...

3. Guiding Questions - discussion

• ...

4. Revenue Model - next steps 

• ...

Decisions

Action items