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| Time | Item | Who | Notes |
|---|---|---|---|
| 3 min | Welcome & Antitrust Notice | David Luchuk | |
| 10 min | Webinars - Q1 2021 | All | Discuss monthly approach |
| 10 min | Communications Strategy - next steps | All | |
| 15 min | Guiding questions - who is our audience, what are our goals? | All | |
| 15 min | Revenue model - next steps | ||
| 2 min | Rescheduling this meeting so John Jordan (chair) can attend | David Luchuk | John's ideal window is between 1 and 4PM Pacific Time |
| 2 min | Next meeting | David Luchuk |
Recording
- Link
Presentation
- n/a
Notes
1. Webinars - plan for Q1
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2. Communications Strategy - next steps
- David Luchuk explained that we had two sessions in developing a Comms Strategy document that Alex Walz was facilitating. Do we still want to complete that?
- Drummond Reed said it was very valuable, and it feels like it's now being handed off to the Communications Committee leadership (John Jordan as chair and Ajay Madhok , Will Groah , David Lucatch as vice chairs)
- Charlie Walton then spoke to his concerns about if we are adequately resourced to fully address the size of the market opportunity of ToIP
- "We have a tiger by the tail"
- We are already attracting the attention of governments
- Are we giving enough attention and resources to how we are communicating the story
- Karl Kneis agreed that we are not resourced properly
- We do need a strategy document
- We also need policies and procedures to deal with how comms flow in and out of the Foundation—who can speak to what when
- This group should be proposing milestones to the Steering Committee
- We talked about "hot topics" in the market
- Jim St.Clair pointed out that he agreed with Charlie and Drummond Reed that the travel/health pass topic is indeed very timely, and we should take advantage of that opportunity, but not let it define the Foundation
- Ajay Madhok said that understanding the aspirations of the Foundation and Communications Committee members would be good
- We need a focus on "what we want to be"
- David Lucatch said that when he tries to take the view of our target audience, they still don't quite understand ToIP
- We should take advantage of topical news
- But we need to be very focused and tactical
- Drummond Reed suggested that it should still be an action item of the Communications Committee to produce a Comms Strategy document in order to frame our other strategy and tactical decisions
- David Luchuk agreed and asked for consensus on that action item
- DECISION: We will complete the Comms Strategy as soon as possible, and to ask the leadership should drive this ASAP.
- Charlie asked about how quickly this can happen
- Drummond Reed suggested the goal should be to fully complete and approve that strategy document in our next biweekly cycle
3. Guiding Questions - discussion
- ...
4. Revenue Model - next steps
- ACTION: Leadership to prepare a draft of the Comms Strategy and completion plan and circulate it for discussion before the next meeting so we can ideally approve it at the next meeting
3. Charlie brought up the question of the ToIP Foundation looking at a sustained focus/task force on the topic of the travel/health pass since it is such a hot topic in the market—how should we proceed with this?
- David Luchuk suggested that it should be a Steering Committee topic starting with next week
- Drummond Reed agreed
- Daniel Bachenheimer said that it should also be integrated with the Comms strategy
- ACTION: David Luchuk to add this to the agenda of the SC meeting next week
4. Timing of next meeting
- ACTION: David Luchukto use email/Slack to figure out a new meeting time in John's window of 1-4PM PT...