2021-08-06 Communications Committee Meeting Notes

Date

August 6, 2021

Attendees

• Judith Fleenor
• John Jordan
• Daniel Bachenheimer
• Ajay Madhok
• David Lucatch
• Drummond Reed
• Kaliya Young
• Bettina Brunnhuber

Guests:  

• Peter Stoyko,
• Alex Metcalf

Agenda

Recording

Link

Presentations/Documents

• Agenda Topics (pdf):

Notes

Updated Website - Draft/Sandbox Review and Discussion:

Development Version:

1) we are creating new content to be more fit/beneficial

2) Peter Stoyko’s design work

Section: Why TOIP?

• Gone with large panel/storefront window approach for intrigue
• Page needs to get people interested and engaged
• Flexible feature panel
• New font/content
• Different levels of membership

Section: The Model

• Interactive
• Smooth and responsive

Content Gaps:

• Still need to look at the target audience
• Why are they coming to the site?
• What are we trying to say?

Design:

• Peter’s design of color scheme/ fonts

3 Strands:

• Emerging design element
• Content considerations
• Homepage approach

Website Update Discussion and content creation:

Layout: approved

Design:

• Drummond Reed appreciated that they are aligned with Peter’s work
• Looks professional/clean
• Daniel Bachenheimer everything flows nicely
• Judith Fleenor loves the characters, however, would like to see more real-world people involved
• David Lucatch believes that we should implement logos of members to increase credibility/ Showing our partners creates interest
• Ajay Madhok is in favor of using logos, perhaps all within the same color scheme
• Peter Stoyko: illustration design is custom for ToIP to build brand awareness/ illustrations help to integrate and create a friendly feel
• Peter is not apposed to spot photography/ but avoid cliches “smiling women eating salad”
• Peter: we can use a textured background and using the illustrations in the draft invite more room to impose future design elements

Content:

• Need lots of work on the “Why ToIP” section
• Daniel Bachenheimer struggling with what the benefits are of a member vs. non-member
• Daniel Bachenheimer should we reference ISO standards rather than write a standard?
• Judith Fleenor content can always be changed/improved. Can we forge ahead with what we have thus far to get the site launched/
• John Jordan, Daniel Bachenheimer , Alex to work together and work on 2-page content for the launch
• Ajay Madhok showcased the workflow page for editing/ will share the Dev site link with the group in chat

ToIP Year in Review:

• David Lucatch Has all input/comments
• Draft out by Monday/Tuesday evening
• Then we can discuss the infographic with Ajay
• We may add this to the homepage of new website, so that

Good Health Pass Press Launch Update:

• Drummond Reed : WHO released guidelines for digital documentation of Covid credentials
• We need something for passes not just certificates
• Revisions are being made within the group
• Judith Fleenor  will circle back with Jim St.Clair 
• Are we able to put GHP release as a link on the current website? Tuesday, Aug 10^th once out to the press and live we can add it to the website
• Agreed that we should reach out to all ToIP members with the link and allow for blog posts
• FAQs link in chat/ Please get back to Kaliya by EOD Monday if there are questions or concerns
• Post as a blog in news or link as an FAQ? Link the FAQ within the blog - decided

Blogs for Deliverables:

• Need to have rolling content
• Deliverables need to be monthly if not weekly
• WG chairs need to be consistent
• Drummond Reed WG should be responsible for raw content monthly / deadline-driven
• Chairs can post to the wiki page, then we can get an editor involved

Action Items:

• Action Item:John Jordan, Daniel Bachenheimer , Alex to work together and work on 2-page content for the launch
• Action Item: David Lucatchto have ToIP Year in Review draft by Tuesday evening (Aug 10th)
• Action item: Judith Fleenor to circle back with Jim St. Clair regarding GHP release