2021-01-22 Communications Committee Meeting Notes

Date

January 22, 2021

Discuss the draft ToIP Editorial Calendar, overall strategy elements and draft logo usage policy

Time	Item	Who
3 min	Welcome & Antitrust Notice	David Luchuk
15 min	Editorial Calendar (draft) - Update	Ajay Madhok
15 min	Strategy - elements	Ajay Madhok & David Lucatch
10 min	Logo usage policy (draft) - Discussion	David Luchuk
5 min	Communications Products - contract update	David Luchuk
2 min	Next meeting	David Luchuk

1. Editorial Calendar - update

Ajay Madhok presented a preliminary plan for monthly themes that can be used to sequence webinars, posts and other modular content. The calendar can be viewed a Table of Contents for topics related to digital trust and the ToIP model.
It will be important to take a “Story Spine” approach to content that demonstrates how the ToIP model solves problems that are relevant to the target audience.
Will Groah observed that the calendar provides an opportunity for many members to get involved in content creation. It breaks the ToIP message down into a sequence that builds in an understandable direction.
Kimberly Linson asked what the intended audience will be for this ToIP content?
John Jordan suggested decision makers in the public and private sectors, who need to better understand the key questions they should be asking about systems being pitched to them, represent an important target audience.
Dan Gisolfi suggested correlating each monthly theme with deliverables to support our Q1 priorities emphasize the consumability of ToIP content.
John Jordan observed that communications materials should allow people to drill into the 4-layer stack and better understand how the decisions they are trying to make are reflected in the model.
David Lucatch described ToIP products a series of thematic presentations that all point back to a consistent set of core messages and a story-based narrative people can relate to.
...

2. Strategy - elements

3. Logo usage policy

4. Communications products - contract update