2021-01-22 Communications Committee Meeting Notes

Date

January 22, 2021

Discuss the draft ToIP Editorial Calendar, overall strategy elements and draft logo usage policy

Time	Item	Who
3 min	Welcome & Antitrust Notice	David Luchuk
15 min	Editorial Calendar (draft) - Update	Ajay Madhok
15 min	Strategy - elements	Ajay Madhok & David Lucatch
10 min	Logo usage policy (draft) - Discussion	David Luchuk
5 min	Communications Products - contract update	David Luchuk
2 min	Next meeting	David Luchuk

1. Editorial Calendar - update

Ajay Madhok presented a preliminary plan for monthly themes that can be used to sequence webinars, posts and other modular content. The calendar can be viewed a Table of Contents for topics related to digital trust and the ToIP model.
It will be important to take a “Story Spine” approach to content that demonstrates how the ToIP model solves problems that are relevant to the target audience.
Will Groah observed that the calendar provides an opportunity for many members to get involved in content creation. It breaks the ToIP message down into a sequence that builds in an understandable direction.
Kimberly Linson asked what the intended audience will be for this ToIP content?
John Jordan suggested that decision makers in the public and private sectors represented an important target audience.
...

2. Strategy - elements

3. Logo usage policy

4. Communications products - contract update