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Presentations/Documents

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  • Whitepaper Taskforce (PDF):

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nameWPTF – Communications Committee_FE05_2021.pdf
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  • Good Health Pass Ecosystem - (to be provided)


  • IATA and the Good Health Pass Ecosystem (PDF):

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nameToIP-Good-Health-Pass-Special-Topic-Call-2021-02-03.pptx
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Notes

1. Whitepaper Taskforce - process

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  • Good Health Pass Collaborative will be announced on Feb 9. Trust over IP has provided a quote from John Jordan for the announcement and will be hosting a Taskforce to develop an ecosystem governance framework.
  • David Lucatch from KABN has offered for the PR/Communications firm that work with KABN to develop a Trust over IP announcement to align with the launch.
  • Charles Walton recommended that the Trust over IP announcement be pushed back by 1-2 weeks to allow the work of the Taskforce to mature and better understand the work that will take place. The Trust over IP announcement can then be positioned as a call-to-action for the market rather than simply mirroring the Good Health Pass press release.
  • Drummond Reed and David Lucatch expressed agreement with this suggestion.
  • Daniel Bachenheimer asked whether the logos of contributing companies will be featured along with the Trust over IP logo in the announcement. David Luchuk indicated with was to-be-determined.
  • John Jordan expressed agreement with delaying the Trust over IP announcement, suggesting that important questions would emerge after launch that will make it possible for our announcement to be in-tune with the discussions taking place in the market.
  • Proposal - Trust over IP will announce its involvement in the Good Health Pass Collaborative with a formal announcement / press release 2 weeks after the Good Health Pass launch on Feb 9. KABN will make time available from its PR/Communications firm to develop the announcement for approvals.
    • This proposal was agreed by consensus.


3. Member request - interview - ToIP in India

  • Member Neha Misra from FinLit Project suggested that a thought-leader at Trust over IP work with her to record a Q/A style video interview that can be used to promote the ToIP model and community among black chain centres of excellence and companies in India.
  • John Jordan indicated he would be open to working with her to produce this video...


4. Update - Editorial Calendar

  • Ajay Madhok provided an update on on-gong discussions with Will Groah and David Lucatch to continue evolving elements of the Trust over IP Communications Strategy and Editorial Calendar.
  • Suggested next steps:
    1. Develop a questionnaire for Steering members and Working Group leads to better understand what questions clients are asking and what problems they are trying to solve: to now what customers are really looking for.
    2. Draft a Message Map for Trust over IP with support from KABN PR/Communications firm.
    3. Review an updated version of the Trust over IP messaging deck previously discussed.
  • These suggestions were all agreed by consensus.


5. Update - logo usage and contract (infographics)

  • David Luchuk indicated that he was in contact with advisors at Linux Foundation to clear up outstanding questions associated wit the logo usage policy.
  • He also advised that meetings would be set over the next 2 weeks to review deliverables (including infographics) from the Communications contract with Peter Stoyko...

Action items

  •  TBCDavid Lucatch and David Luchuk to launch discussions and work on Trust over IP announcement for Good Health Pass i collaboration with KABN’s PR/Communications firm.
  •  David Luchuk to connect John Jordan with Neha Misra to discuss Q/A interview for India audience.
  •  Ajay Madhok , Will Groah and David Lucatch to proceed with questionnaire, message map and updated “strategy” presentation/deck.