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| Time | Item | Who | Notes |
|---|---|---|---|
| 3 min | Welcome & Antitrust Notice | David Luchuk | |
| 3 min | Graphics contract - update on schedule/workplan | David Luchuk | |
| 7 min | "ToIP and Governments" Webinar update | See webinar description and agenda (Google doc) | |
| 5 min | EFWG White Paper Task Force | Karl Kneis | Discuss coordination with Comms Committee |
| 30 min | Strategic Narrative Presentation & Discussion | Slide deck will guide the discussion | |
| 5 min | Next steps on 2021 roadmap | All | Decide on tangible next steps |
| 5 min | Executive Director & Chair/Co-Chairs | All | Suggest coordination with John Jordan on decision |
| 2 min | Next meeting | David Luchuk |
Recording
Presentation
- How Might We Communicate in 2021? (access-controlled) - Link
Notes
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1. Graphics contract
- Peter Stoyko has completed his preliminary interviews with ToIP Steering members, Comms Committee and participants and others.
- The next phase of work involves preparing initial “mock ups” of graphics to be presented and discussed with Comms Committee.
- Contract on-track to be completed within stated 10-12 week timeframe - target completion: end of Jan ‘21
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2. "ToIP and Governments" Webinar update
- Registration of attendees is well underway and all panelists are now confirmed.
- Introduction to both sessions (by Drummond) will set the frame for panelist presentations, rather than explain the stack. Not meant
- Not meant to be a technical set of presentations but, rather, focus on problems that What problems do governments have to address and how can ToIP ca help resolve them?Presentations not necessarily meant to be technical so much as focused on solving persistent problems and help that ToIP can provide.
3. EFWG White Paper Task Force
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4. Strategic Narrative Presentation & Discussion
- If Trust over IP approached its Comms activities from the perspective of a start-up, it would see itself and its audience/customers as co-creators of value in a living business.
- The “one to many” communication model is being replaced quickly by the “one to one, many times” approach that recognizes the benefit of creating lasting two-way relationships with customers.
- When an audience feels that messaging and content has been personally tailored to their needs, the time-to-value cycle becomes much shorter.
- The challenge for the Communications Committee is to create modular content that can be configured to different audiences.
- How do we set our audience / customers as the heroes of a journey that calls them to action and ends when ToIP’s success is their success?
- Define the Storyboard for ToIP
- Strategic Narrative - who are we and what are we trying to do?
- Many contributor members at ToIP want to help, but are interested in knowing how they can make money as well.
- Different revenue models exist (e.g. fees, crowdfunding, sponsored competitions), which can allow Trust over IP to pursue its mission while also benefitting members.
- Topic to be further explored and discussed at upcoming meetings.
5. Next steps on 2021 roadmap
- Continue work on Communications Strategy, Editorial Calendar and developing modular content that can be personalized for different audiences.
6. Executive Director & Chair/Co-Chairs7. Next meeting
- John Jordan will be taking on the role of Chair of the Communications Committee.
- Drummond Reed, Ajay Madhok and David Lucatch will be vice-Chairs.
Decisions
- Type your task here, using "@" to assign to a user and "//" to select a due dateJohn Jordan will take on the role of Chair, when possible, of this Committee.
Action items
- Type your task here, using "@" to assign to a user and "//" to select a due dateThe Committee will continue exploring possible revenue models, in collaboration with the Steering Committee.