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- Don’t go into too much detail or you will lose the reader.
- Avoid “insider” jargon! Try to explain the purpose and relevance of your deliverable to someone who has never heard of ToIP (but has a general understanding of the Internet).
- Use pictures or graphics to visually reinforce your message — “a picture is worth a thousand words”
- Add links to other helpful introductory materials (videos, summaries, wiki pages, FAQs) where a reader can go to get the next level of detail without having to read the deliverable itself.
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