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Speakers

Dr. Erin B. Taylor is an anthropologist and founder of Finthropology. She specializes in how people’s financial behaviour is changing along with innovation in financial services. She holds a PhD from the University of Sydney, Australia, and has carried out ethnographic research in the Caribbean, Africa and Europe. Erin is especially interested in how culture and group belonging influence people’s actions and decisions.

Dr. Anette Broløs is a fintech analyst based in Denmark. She is an experienced network leader working with strategic innovation and partnerships, and an experienced speaker and facilitator. She holds an industrial PhD in collaborative innovation and has a background in economics. Anette has extensive work experience in finance including consultant work on the implementation of PSD2 and six years as CEO of Copenhagen FinTech Innovation and Research.

Summary

Digital transformation is rapidly changing financial services. Innovation is key, but though Financial Service Providers consider themselves innovative they are generally not perceived as such. One reason is that innovation is not just about introducing new technologies but very much about developing solutions that work in the human context. This is what Finthropology helps companies understand. We talk about what qualitative research has to offer and give examples from our own research in Brazil and Switzerland.

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