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3. Committee Goals / Roadmap
- David Luchuk discussed elements of a draft strategy and editorial calendar prepared by Vice-Chairs in February/March 2021, and suggested this was a good time to revisit how the committee intends to advance toward those goals.
- John Jordanobserved that ToIP has more material to work with now than had been the case over the winter. The Financially Speaking interview, SSI Orbit episode and soon the interactive infographic all provide source material for communications products.
- With a new resource coming on board to replace the Program Manager, there is also an opportunity to bring that person more directly into this set of activities.
- John Jordan proposed a more agile approach to products, whereby a "backlog" of items can be established so that members can take on individual items as required.
- David Lucatchindicated that the challenge for ToIP is keeping up with the pace of news and movement in the market. There is an opportunity to bring on an intern or possibly a co-op student to help the community to a better job of getting its message out and assembling pieces for release.
- Ajay Madhoksuggested that ToIP needs to take the content it already has and create a simple storyboard that contributors can follow when producing and releasing modular micro-content.
- Lucy Yangshared the experience at CCI, where limited resources focused on the primary task of creating a member-focused newsletter. In s small group, it will always be difficult to achieve more than one main goal.
4. Q2 Activities / Plan
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