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- Ajay Madhok introduced two key elements that will contribute to the completion of the Communications Strategy.
- First, adopting a messaging “prism” approach will help ToIP deliver many messages to many audiences, striving to maintain a high level of relevance to a variety of actors in the public and private sectors. Our offer must consistently match the set of problems that our audience views as important - sustained relevance.
- Second, taking a modular approach to producing content will lead to structurally rich, re-usable and adaptable pieces. ToIP should ai to produce micro-content in the form of modular building blocks, each with standalone value, that can be combined and assembled in different ways for different purposes - curated storyboards.
- Drummond Reed sked asked how we can operationalize this advice to produce both the Strategy and content/products.
- Ajay Madhokindicated that the Vice-Chairs would meet next week (Jan 25-29) to further develop the framework for a strategy and the editorial calendar.
- Will Groah added that this work will help clarify how priority deliverables can be reflected in the themes presented in the calendar.
- David Lucatch suggested moving quickly to create a “message map” so that ToIP can start increasing its visibility in the market.
- Drummond Reed recommended the Good Health Pass as a possible topic for a webinar or event in February.
- Wenjing Chu commented that messaging needs to map clearly back to ToIP’s mission and goals. This should take the form of a clear understanding, when people attend one of our events or consume our material, of what action we are proposing they take ..
3. Logo usage policy
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