Date
June 11, 2021
Attendees:
Guests:
Agenda:
- Website Update Proposed Direction (15 min)
- Website Update Discussion (15 min)
- US Gov Hearing on Identity (4 min)
- Action Item Update -ToIP Year in Review
- Action Item Update – Press Policy (5 min)
- Action Item Update – Events Schedule (2 min)
- Action Item Update - Talking Points (5 min)
- Presentation Templates and Assets (2min)
- Open Discussion (as time allows)
Recording
Link
Presentations/Documents
- Agenda Topics (pdf):
Notes
Blueprint Status:
- There will be further discussion regarding this on Monday at the Steering Committee meeting.
- There will be an update from Brian
- The press release has been approved and an ad hoc meeting will be called if there are any needed changes
Alex Metcalf Slide Presentation: (waiting on link to presentation)
- There is now a small team in place: Alex, Rebecca, Daniel Ken Adler
- Next steps: Content Creation team, and Editorial/News Content team
- Website Layers: Visual Design, Page Layouts, structure and content, Journey of the User, Audience, Strategy
- Thinking based on this model and Peter Stoyko’s work, the infographic is just one piece of content for the website
- Peter Stoyko has done great work on the logo, visual design, and color scheme
- There are opportunities to improve: Menu bar, audience, and goals/strategy, and content
- Questions: Target audience, priority of target audience(s)?
- Structure issues: The menu bar is unclear. “About tab” should not include FAQs and CONTACT. Members tab is confusing and “Resources” should be integrated as a story
- Need to get the user engaged first and foremost
- Separate a “Members Area” for them to find resources needed such as wiki pages
- Alex suggest infographic should not be on the home page
- Final next steps: speak with Peter Stoyko about a “sandbox” area for the infographic, use WordPress to restructure the content, and get approval of target audience
- Ajay Madhok likes the framework. 2 suggestions: 1. audience (have a tab for the user, consumer, verifier, issuer) 2. Copy Perspective- 3-5 questions upfront as people respond better to questions
- Alex: The process/steps that the user must take needs to make sense in order for the user to continue
- Ajay Madhok : Micro videos could be helpful (using members as “talking heads”
- The committee likes the direction the website is going
- Audience: need to ask all the right “why questions”
- Action Item: Content Creation Team/ Editorial team: Ajay Madhok , Will Groah , David Lucatch ,Daniel Bachenheimer
- Judith Fleenor : we need to create short and simple content for each section and to take the questions that Alex needs answers to end get them circulated
- Ajay: the easiest way would be a questionnaire such as using Survey Monkey
- David Lucatch disagrees: “Blue Theory”, we will get too many opinions. David suggests getting a professional to do the first draft and then share for content/opinion. The focus should be on the consumer
- Ajay Madhok : “Give us an example of a website that communicates trust to you.”
- Action Item: Alex to speak with John and get a first draft done of the questions, work with Peter on infographic placement, and organize the type of content needed
US Gov Hearing on Identity
- FSC Task Force on AI hosting a virtual hearing: I am Who I Say I Am: Verifying Identity while Preserving Privacy in the Digital Age
- Happening on: July 16th 12 noon
- We have been invited (by the director- Avy Mallik) to enter a statement and it needs to be in within the next 5 days
- David Lucatch believes that the statement should be made from a US member
- Jim St.Clair : this can be submitted middle of next week/ and or up until July 23rd . If we want to be relevant we need to reference the evolution of AI, its relationship to DI, and where ToIP fits in
- Action Item: Jim will take point on creating the first draft
ToIP Year in Review:
- Working on getting feedback still
- Action Item: David Lucatch Jim St.Clair will have a draft ready by next meeting on July 23rd
- Bettina Brunnhuber Has reached out to working groups that have yet to reply to the google doc.
- Once the draft is completed, Ajay Madhok will take over to add visuals
Press Policy- Success for ToIP in the Press
- Alex Andrade-Wahl has put together a proposed Quote Writing and Approval Process
Conference and Event Schedule:
- Judith Fleenor and Kaliya Young did a brainstorming meeting and created a spreadsheet where people can add
- Please add if you are speaking at the event
- Action Item: All members to add to spreadsheet for upcoming events
Presentation Templates and Assets:
- Action Item: Judith Fleenor will circulate the link to the presentation templates and assets
Action Items:
- Judith Fleenor will circulate the link to the presentation templates and assets
- All members to add to spreadsheet for upcoming events
- Alex to speak with John and get a first draft done of the questions, work with Peter on infographic placement, and organize the type of content needed
- Jim St.Clair will take point on creating the first draft of US Gov Hearing on Identity